Flipboard comes to iPhone with new design features

The oh-so-popular Flipboard news and social media app for iPad is now available for iPhone.

Since Flipboard launched in 2010, it has become one of the most popular apps for the iPad, making it easy for users to find new Web content in an aesthetically pleasing layout. And as of today, iPhone users can get in on the content sharing goodness with the newly designed Flipboard app made specifically for the smaller screen.

“The iPad is an amazing device that challenged us to rethink how people discover and share social news,” said Mike McCue, chief executive of Flipboard, in a statement. “With the iPhone we redesigned Flipboard for a new use case, where people want to find the things they care about even faster and multiple times every day. Flipboard for iPhone puts all the power of Flipboard in your pocket.”

For those of you unfamiliar with Flipboard, the app essentially pulls in content from around the web, including from social networks like Facebook, Twitter and Tumblr, and repackages it to look like a high-end magazine. True to its name, Flipboard is navigated by flipping (rather than scrolling) through content.

New features for the iPhone app include Cover Stories, which automatically pulls in your most recent photo uploads and up-to-the-minute articles and other Web content. (This feature will be coming to the iPad version soon, the company says.) Unlike the iPad app, only one article appears on the screen at a time (a good thing), and they’ve made it possible to flip through articles and photos more quickly. Lastly, they’ve also added Flipboard Accounts, which makes it possible to sync content between the iPad and iPhone versions of the app.