The bottom line: Social networking by way of mobile devices is on the up-and-up.
comScore estimates that nearly one-third of all U.S. mobile users are now accessing social media services, and that close to 40 million Americans are doing so on an almost daily basis.
“This behavior is even more prevalent among smartphone owners with three in five accessing social media each month,” says Mark Donovan, comScore SVP for mobile.
Of course, with the increase in mobile social activities, Facebook, Twitter and LinkedIn are experiencing a measurable influx in mobile activity.
Facebook’s U.S. monthly mobile audience grew 50% year-over-year to 57 million, while Twitter’s mobile user base skyrocketed 75% to 13.4 million monthly users, according to comScore. LinkedIn also jumped to 5.5 million monthly U.S. mobile users, a 69% increase over the previous year.
The most predominant change in mobile social networking behaviors, according to comScore, is that more mobile users are accessing social media via mobile apps. More than 38 million folks accessed a social networking site or blog via an app in August, representing a 126% change from one year ago.
But with 42 million U.S. mobile users accessing social media sites via a mobile browser, the browser still remains the most popular mode of social networking on mobile — for the time being.
